Who we are

F2 Watches is an independent luxury watch specialist founded on a genuine passion for horology, precision engineering, and timeless design. The business was established following several years of private, independent trading by our Director, Gavin, who began buying and selling luxury watches in 2020 during the lockdown period to develop his knowledge and experience within the industry.

After building a strong foundation as a private seller, F2 Watches was formally established in 2024, allowing the business to evolve into a dedicated, customer-focused operation with a clear emphasis on quality, transparency, and service. In 2025, we opened our first office in Widnes, Cheshire, providing a professional base for secure transactions and client meetings. Building on this progress, F2 Watches became a registered UK limited company in 2026, marking a significant milestone in our commitment to professionalism, accountability, and long-term growth.

Based in the North West of England, we serve clients nationwide, offering a carefully curated selection of luxury timepieces at competitive market prices. We specialise in the buying and selling of premium watches, catering to both seasoned collectors and first-time buyers alike. Every watch we offer is carefully selected for its condition, authenticity, and lasting appeal, ensuring complete confidence with every purchase.

Customer satisfaction sits at the core of everything we do. Despite being a modern, independently run business, we have built a strong reputation through consistently positive feedback, repeat clients, and a transparent, no-pressure approach to trading. Each transaction is handled with care, discretion, and attention to detail. All posted orders are sent via fully insured, tracked delivery with next-day arrival by 1pm, while secure public handovers are available for local clients for added peace of mind.

At F2 Watches, we believe buying or selling a luxury watch should be a seamless and enjoyable experience. Whether you are adding to your collection or parting with a cherished timepiece, you can trust F2 Watches to deliver expertise, integrity, and service you can rely on.